Romilead is a performance marketing team that focuses on Mobile App User Acquisition. Our experienced media buying team provides a broad range of app promotion services (iOS SKAN Campaigns, Web2App, Web Subscriptions) on the most popular ad platforms and social media.
Return of marketing investment
Campaigns Management
We work hard every day to make life of our clients better and happier
Targeted Audience
Precise targeting by using demographic segmentation as well as the interests-based audience, reaching consumers that most likely want the product or service.Understanding and targeting the audience correctly is the first step to making sure your campaign strategy is optimized and the budget is correctly allocated.
Campaign Strategy
After understanding the target audience and its preferred channels, the next step is to define the best formats and creatives to be used, aligned with a contextualized copy and CTA.Based on this data, a roadmap is necessary to organize a pipeline of ideas and hypotheses that will guide new experiments and actions to improve performance
Minoring & Reporting
Understanding data is essential to make sure the plan is on track, the strategy was correctly chosen and the target audience is reached.Attribution and data aggregation is helpful to visualize, control, and take action on campaigns.
Projects and expirience
RomiLead (with Artemiy Proskuryakov personal experience) has promoted over 50 products with a combined media budget of over $80M across all app categories: Books, Finance, Games, Kids, Health & Fitness, Lifestyle. Here are some of projects our User Acquisition Managers worked with:
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How It Works
Identify The Audience
By analyzing the product, competitors & current users, we can identify the target audience and create user profiles based on this data
Strategy and design
Selecting the marketing channels, creating a media plan with budgets followed by design briefs.
Campaign Launch
After creating a plan, we proceed by implementing it and documenting the hypothesis and initial experiments. Using a daily analysis, we can suggest changes and modify settings to optimize performance
Reporting & Analysis
By collecting and aggregating data we create a personalized dashboard, considering the business KPIs using clear elements to create visual insights into action items to improve performance
Advertising Platforms we work with
I offer a multi-channel marketing strategy and personalized approach for each product, that allows achieving clients target ROAS. I recommend to start with Meta Ads and TikTok Ads because:
Reason 1: I am deeply sured they are best traffic sources for 90%+ of mobile apps. Meta products like Facebook & Instagram and TikTok are popular worldwide.
Reason 2: I has spent millions of $ profitably and thousands of hours in Meta Ads and TikTok Ads ad accounts, i know every angle of it, so i can guarantee the result from early stages there.
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ROMILEAD LTD
Boumpoulinas, 1-3, BOUBOULINA BUILDING, Flat/Office 42, 1060, Nicosia, Cyprus